NetherlandsDo you license for use, then archive use?
I have a request for use of an image in a print magazine run by a major US NGO (more than 1 million readers). The rate offered for that picture use is fair enough - $250. However, included in that proposed rate is future digital use. After a period of time, the article will be archived, and available on the website, as part of the magazine's archive.
On one hand, I guess I have to be realistic - any use of an image in print or digital will involve it being viewable in the archive. But to other Shakado users ever go for a "long tail" rate to cover future use and reuse of the image via a website's archives?
$250 is the same fee that most of these organizations paid 25 years ago. Do you think that the CEO and or staff has remained at the same salary for 25 years? $250 is absolute bottom low and a more realistic fee for one million readers is $450 USD for 1/4 page or less and for one time print usage only. For digital rights there should be an additional fee of at least 25 to 35%.
A minimum of 250$ only if it is going to be less than 1/4 page.
A bigger size should be more and if it is 1/2 a page or bigger you should ask for 400$. All of that for 1 time print use. For web archive add 25% as minimum but is they sell their archive articles, ask for more/
The bottom line is that you have to "feel" how much they want and need the photo, maybe you can ask for more?