United States14- 20 Studio Portraits for Billboard campain?
I am estimating a project for 14 to 20+ studio portraits of "real" people for a regional chapter of a national charitable organization. It is a reputable charity, good cause and they have not asked for any discounts or freebies. The photos will be used on 7 to 10 billboards 2 images will rotate at one billboard location. It will start of with 1 year usage. The images will also be used on their website. We will shoot more than one location, and 1 or 2 will require some travel (driving distance). We're still working out the logistics. Very little production required (from us).
This regional chapter has never hired a pro photographer -- they have a staff of 4. They have a budget for the entire campaign but I do not know what it is yet. I was recommended by a their designer who I've worked with before. All and all a very nice project.
I'm coming up with a fee of about $1500 per image (web and OOH 1 year regional use) plus production/retouching.
I would like to see what others would estimate on this job.
The location of the billboards is an important part. The media buy for a billboard is based on visibility so a billboard on an interstate or a big city is worth much more than 20 billboards in a low visibility area. Without knowing that factor it is hard to give an exact price but $1500 per image is ballpark for medium visibility areas.