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United States United StatesEstimate for Restaurant Chain in 20+ Countries with 1500+ stores. Ideas?

I have moderate experience when it comes to shooting Advertising work and am in need of a little advice. I have a potential Client that needs images of their 20 menu items and I am trying to get my head around an equation for my estimate. My initial thoughts are $4-8K for three years US unlimited use x3-5 for International use plus $2K per day Creative fee times four shoot days. I will add all expenses on a separate line including Food Stylist, Assistants, equipment rental, etc. The chain does little Advertising but there will be coupons, POP, marketing, promotions, website and other uses. The shoot will take place in my studio and I will add my prep day and PP as a separate line. Any feedback would be appreciated.

Tony Clark

Tony Clark

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Your thinking is right on target and fair.

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June 22, 2011

Seth Resnick

Seth Resnick

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3 Answers

Steve Buchanan answered:
Answered June 15, 2011

You're thinking 4-8k per shot yes, not for the whole job. If so you're in the right ballpark.  I second using a professional estimator on this if you think they're serious. 

I'm a Wonderful Machiner and I can recommend their services, but I've also heard good things about A Photo Closer.

SB

My recommended Price Range:
minimum Price
$60,130
average Price
$80,065
maximum Price
$100,000
Currency
USD
Steve Buchanan

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Creger TM answered:
Answered June 10, 2011

If I was asked for an estimate like this i would be looking to hire a professional estimator to do one. 

Creger TM

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Jim Greipp answered:
Answered June 10, 2011

Tony;

Other than charging by the day - I prefer quoting per job - your numbers are in the ball park - at least the ball park I play in :-)

Jim Greipp

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