United StatesHow much to charge veterinary practice?
Received a request for a quote from a small local vet practice. They need a group shot of their staff of 9 people on location in a park. They also want a portrait of each staff member individually with their pet. They plan to use the shots on their website as well as brochures. There is a possibility of them using the individual shots as decor for their lobby/waiting area as well. My speciality is dog photography so - I'd love to have a tie-in with a vet. Not sure how to price this. Would love to hear your opinions.
I would not charge less than you'd charge an actor or model for a headshot plus a licensing fee for website and brochure. I'd start with at least $150 per staff member and add 50% for licensing. I would deliver appropriate sized files for the brochure and require them to order prints from you. Be careful to deliver an estimate containing appropriate licensing language and delivery specifics plus a retainer equaling 50% of the fee before scheduling the shoot with the balance due upon delivery of files.
Why not charge your regular rate?
If you don't want to charge full pop, try ...
... shoot for credit for vet services for your pet, have them pay for their prints/licenses only?
... or ...
... shoot for free (they pay for prints/licenses) if they'll give you credit in their brochures, and links to your website from their site wherever a photo appears?
Great opportunity! Pet photography is one of the disciplines I'd like to get into!