Assignment Questions

United States United Statespricing for recipe photos?

I'm an experienced food shooter who has been included in an RFP from an agency outside of my local market.   I was asked, by a San Francisco agency, to bid on a project consisting of 15 propped and styled recipe photos to be done over 3 days of shooting.  The agency is providing the stylist, so I don't need to include stylist fees in my bid. The client is a food processing cooperative with annual sales of $295,000,000.

I was told these recipe photos would be used initially for the client's web site and in brochures, but the client wanted unlimited, exclusive licensing with no media or time limits.
I would be renting a studio in San Francisco that would cost me $450 per day.
Any suggestions on how to price this?
Thank you!

Keith Seaman

Keith Seaman

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1 Answer

Tony Clark answered:
Answered July 20, 2011

How will the images be used? I would need a lot more information before I was able to quote the project. The three days will be covered by my creative fee then I'd add a licensing fee and adjust for the period of their license.

Tony Clark

Tony Clark

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Tony, the client was willing to provide is stated in the first sentence of paragraph two.

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July 21, 2011

Keith Seaman

Keith Seaman

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My apologies for posting an incoherent comment.  I meant to say that the client would only provide the licensing information that I described in paragraph two of my original post.

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July 21, 2011

Keith Seaman

Keith Seaman

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I'm guessing that they are trying to have you commit to a price based upon lack of information or your desperation to book something. Doesn't the phrase go, "good things to those who wait?". I would get all the information and not quote anything till they provide it. Otherwise they can check with the bottom feeders on craigslist.

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July 21, 2011

Tony Clark

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