AustraliaPrice for a single group shot for a banks annual report?
I received this email for a job/quote and would love to hear your thoughts as to a price.
Mrs _X_ at **regular client** gave me your details.
I need a photo taken of our CEO and Heads of Department, a professional looking group shot to put in our Annual Report this year.
Are you able to schedule something in to come to our offices sometime between 15 – 17 August. Its sometimes difficult getting all the key people together but I have a few times available between those dates.
Also can you provide a est. quote for the photo shoot?
I phoned to get a better understanding of the shoot and she said the group was seven people all to be shot on location in their city office(30min from my house), in an environmental portrait style to show some of the surounds and to incorporate a foam "&" symbol that is part of their marketing/branding.
I will be scouting the office a week before the shoot to get a good idea of the location and form a plan for the shoot, I did ask about scouting and she was more than happy with it. She did mention that the key people are sometimes hard to get all in the one place but we should be okay with 30 minutes so I'm planing the shoot around a tight time line and if I get more so be it.
I would supply 5-10 images from the shoot for them to select one to be fully retouched and be delivered in hi-res for one time use in the Annual Report.
They are a big ish client (bank) not one of the big four banks we have in Australia but not a small concern, I have looked at their last four Annual Reports and the photos are good, definitely getting better. So that would lead me to believe they are educated and aware of the benefits of good quality photos and are looking for.
I plan on taking an assistant, mainly to fuss over them fix ties, hair etc... I cant see this taking more that two hours on location most of that would be setup and image prep and retouching will be minimal.
Cheers in advance Matt
I learned from another photog to inquire as to what the budget allows. I've been pleasantly surprised with most larger companies, as their budgets often are bigger than I may have bid otherwise! I've also had the pleasure of saying, "I'm sorry, I'd love to work with you, but..." and have had the opportunity to let them know why their incredibly low fee was not going to work - and got hired anyway. Also, be careful with too many choices: the client may think you are "nickel and diming" them for what they want.
Here is another rule: If you can afford yourself, you are too inexpensive.
So: you have some expenses: hourly, scouting, assistant, taxes (I do hope you are collecting this on top of your fee?) I agree with Steve in re: price range. $250x2 hours + scouting $50 + assistant $100 and taxes.
If I were to do the images in my area I'd be at least $700 to cover the scouting trip and the assistant. Some of it depends on the kind of group shot they are looking for. If it's editorial style (some sitting, some standing, facing different directions, each with a different pose, etc.) than it would definitely be in that range. They can be difficult to conceptualize, light and execute. That would definitely be on the higher end for me.
If, however, they were just looking for the standard one row sitting, one row standing behind them kind of group shot I would certainly be more willing to be talked down.
Not sure how this translates to your market.
I think even your maximum price is too low. My minimum 1st hour fee is $400(plus GST). You have estimated 2 hours, my price would be $600(plus GST) plus post production $100(plus GST), plus assistant $50(plus GST)
Sounds straight forward and that you've done a good job getting enough information - I would be in the $500 - $600 range. I'm not sure how that translates to the Perth market but I would reassure them that getting it right the first time is why they should hire you.