Shakodo Staff
Shakodo Staff
This is the second installment of a series of dialogs with photographers who stood out of Shakodo for being extremely helpful to the community. This time I asked questions to Jim Greipp of Pau Hana Productions.
Professional
Your Salary - The aggregate assignment fees you earn throughout any given year should be at least equivalent to the annual salary of an employee doing the same kind of work for someone else.
Professional
Net Profit - At this point it is appropriate to include a more academic definition of profit. Conventional wisdom has always defined a simple formula for photographers and other sole practitioners to follow.
Professional
The Components of a Price - Considering all of the different kinds of fees, expenses, mark-ups, and taxes, the criteria for pricing break down like this.
Professional
A Wide Range of Fees Means a Wider Range of Clients - Each one of the many skills you have mastered corresponds to a discrete fee that should be billed to your clients, either directly or indirectly.
Professional
A Shift in the Dialog About Value - You have learned what a price is, if not - yet - how to come up with one. With that in mind, the first thing to understand about pricing photography is that you're not really pricing photographs at all.
Professional
You are not in business to be a photographer; you are in business to make money!
Professional
Later today, I've decided it's time to put up our advertised prices. I've taken the view that having -some- advertised rates works really well in getting me new clients, and when I've asked clients their views (part of our 'customer satisfaction surveys') several have said that having an idea about rates helped convince them to give us a call. - You do ask customers why they picked you?
Professional
Photography is one of the most common 'what I'd like to do for a job if...' occupations, and when I recently looked at the UK photographers trends survey I noted just how many people were entering the profession at a later age, and without the traditional photography background.
Professional
Recently, I was looking at a comprehensive report published last year on the alleged state of the UK photographic industry. It's called the British Photographic Council Industry Survey and in an accompanying press release headlines the benefits of retaining copyright.