A dialog with Seth Resnick, photographer, industry expert, consultant and price advisor.
Recently, I was looking at a comprehensive report published last year on the alleged state of the UK photographic industry. It's called the British Photographic Council Industry Survey and in an accompanying press release headlines the benefits of retaining copyright.
For companies working with images in their day-to-day business - such as print providers dealing with graphics for a P-O-P project, for example - they must be certain those images are indeed free and clear to work with. No print providers want to go through the legal hassles and expenses that can arise if it's found that a project comprises images whose copyright has been infringed. Not only will it be difficult to collect payment from a client being sued for copyright infringement, but the print provider himself may find that he, too, is implicated in a lawsuit.
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