PostingThe secret behind effective marketing and outreach
This is the age old question or post. Everyone wants to know how to book more jobs. So here goes my attempt to hopefully engage the rest of the community in sharing their strategies. I started my professional career as a photographer about 5 years ago. Early on I got lucky and connected with a few large companies that fed me jobs pretty regularly. In the last year or so, a few of these regular clients have changed direction and it seems that at the same time my odds and ends gigs are now few and far in between.
I started seriously thinking about outreach and sales development strategies. First I emailed everyone that I thought would either refer me to or provide me with info on potential clients. As many of you may know already, marketing emails are as effective as rubbing hot sauce on bug bites. I also tried calling various PR, event management, and press savvy companies. It resulted in some good meetings but mostly much ado about nothing.
Needless to say, I'm still sending emails and making calls but still wondering if something better and more effective is lurking out there.
What is it that has worked for you? Is there a more efficient, or more effective process out there? Remember, sharing is caring.
Thanks for reading and be well.