PostingThe issue of Licensing an image in Europe where Licensing basically does not exist
Over the last 6 months I realize theres something really difficult working globally or working according to a type of business model.
I am based in Spain, have an image consultant in the US. Most of my business is still in Europe. Mostly Spain and The Netherlands.
While reading lots of blogs and shakodo Q&A's I found that the US is really working with big numbers and licensing is a common thing.
Here, in Spain at least, budgets/pay outs are way lower and licensing is something that people are not familiar with (not talking about agencies here) especially in the editorial regions. If you estimate that in B2B clients they give you a big laugh and move on to the next (pro) photog OR uncle Bob. Difficult, boys and girls, to maintain a professional company.
Myself I sort of opened the discussion wth a well known and established photographer here on the coast. We talked about these issues and its damn hard. E.g. a proper T&C does not even exist here! He's high up with his fees but thats ok, he established himself some 30 years ago and I just. I am in the process of raising my prices and 'teach' clients and prospects that there really is something like pro photography and pro quality and therefor a certain price frame AND licensing.
Forgive me my rand. What I am looking for is experiences, ideas and such from other European photographers.
I hereby open this discussion and hope to see you guys joining in