QuestionWhat to charge for quality corporate headshots depending on company size?
I am an commercial and corporate portrait photographer. When it comes to pricing, I distinguish between small clients (companies with <20 employees) and big clients (>20 employees).
For big clients i charge my day rate (only full and half days, no hour rate) and charge extra for camera, lights, copyrights, studio, …
Smaller clients usually can not pay for that, so i charge a reduced day rate (and hourly rates) with everything included, about 1/4 of the total big client price.
Last week I did a press portrait of an employee of a smaller company (1/2h studio shooting) for € 150 including everything (session, studio, lights, camera, retouching, copyrights, … ). That's a minimum rate for me, since i want to offer quality portraits and don't want to be confused with a press photographer.
He recommended me to a friend of him working in a big company. Now I'm not sure what to charge. If I'm booked by a big company for a whole day doing, say 10 nice portraits, I would charge > € 4000 in total. So i should charge at least € 400 - € 500 for one portrait, right?
How do I decide, what to tell someone on the phone who wants a portrait. It sounds strange to me, to tell him, small company -> 150, big company -> 500 for the same thing?
If I refuse to work for big companies for less the half a day I lose some good small portraits jobs.
What's your pricing model?
Any suggestions? Thank's a lot!
Why not come up with your prices for 1-1000 (or more) sessions and provide the discount based on the # of portraits the clients needs?
We don't base pricing on how big their company is as that doesn't matter to me. The only thing that matters is how many sessions I have to shoot.
Some large companies have me shoot (1) portrait of their CEO. Some smaller companies have us shoot all of their senior management (8, 10, sometimes 15 people).
We have developed pricing that works for us and that we think is fair.
Washington DC Corporate Headshots
There is a way to standardize pricing by company size but it is not based on size of company but rather on usage. A small company is typically interested in regional usage and a larger company is typically interested in national or even global usage and typically for longer periods of time.
I think that standardizing the prices for your work based on the size of the company is not a good idea. For example, I know a lot of "small" companies that make a lot more money than "big" companies. You could be losing a lot of good potential profit by working under this model.
I would suggest that you stick to a standard rate that you are comfortable with and then deciding what your total fees will be only after meeting the potential client and finding out what their needs are.
This model gives you: 1) A better idea of what the client wants 2) The client has the ability to see what value they are getting from using you 3) Gives you the flexibility on the total amount to charge and gives you an opportunity to give special discounts if needed 4) You can decide if the job is actually worth your time
Offering two prices from the get go is going to get you into trouble in my honest opinion.
It is really a mistake to charge customers with such differential prices!
I do a lot of on location portraits with studio lights and backgrounds and have a minimum rate (350-400$) and
I shoot 1-2-3 people for this price. For each extra, I ask for 70$.
But when it comes to more than 6-7, I convert into day rate ( 1000-1250$).
I think that gives me the flexibility prices for all size of companies
Those are medium/high prices here in Israel.
I think the problem is you are trying to operate in two different markets as the same business.
So I guess the way out from where you are now would be call the first guy and straight up ask him what price point did he recommend you on, then when you talk to the second guy, you can explain what you work for and you owed the guy one so did his for a huge discount... (insert your reason here) ?
Long term to avoid this again I would say if you want to do the lower stuff and why not money is money, I would look at maybe a sister business so you can separat your highend $4000 work from the $150 jobs.
An eg: My old man used to run a large jewelry business that dealt in imports, exports, wholesale and a retail store.
Now the trick was he had items in his store branded differently (and sold as exclusive) than the same stock he sold to others and was for sale in other shops in the same street(as not to directly compete with them)! When the wholesale stock gets to the end of the run, he would sell it out at a hugely reduced rate to cheeper discount stores. He knew this would destroy a) his stocks brand or the brand he sold to other retailers so it was sold on at a different brand again.
So in the end three different customer price points for the same product and every one is happy and no one is the wiser.
For the cost of a set of business cards and a website (cheeper stuff could have a cheep site) you get a call for cheep work "oh I am sorry sir, I can't help you but can highly recommend _____ they do really good work and would be a better fit with your budget"