Photography Business Forum

One of the ways I remind myself of what I ought to be doing in the business is to go through our marketing efforts and see whether they are actually being aimed in the right direction. I've written up some brief notes about some of the principles I (try) and follow, if it's of...

I'm wanting to approach the editorial/commercial market but I'm concerned about making "cold calls." How do you approach new clients in these markets when you're calling them or making contact for the first time? -Do you send them a promo card first? -What questions or topics...

I am an amateur photographer and while I may never reach a full professional level, I would still like to position myself well (plus understand the business/marketing side better). I have been working with computers for 10+ years, so the tech side of this is real easy for me to...

Hi fellow Shakodo's:I think the most asked question I get is: "How can I make a living being a photographer?" I thought it might be interesting to hear from others your marketing tricks that helped you to get either new jobs or expand your business.Okay, so here is my "dirty...

This is the age old question or post. Everyone wants to know how to book more jobs. So here goes my attempt to hopefully engage the rest of the community in sharing their strategies. I started my professional career as a photographer about 5 years ago. Early on I got lucky and...

What do you do if someone calls and asks for a type of work you don't do? Thinking through what you do and don't cover in your photography business is important in differentiating your business from some of the many other competent pro photographers out there. Think of a well...

I am currently having difficulties in getting clients. I would like to know some ways to build my client list.

I've recently been looking more at different aspects of how our business appears to clients. Key questions for differentiation. These questions need clear answers: – the more you have, the more distinctive you will be seen to be Who?What?How?Where?When?Why?How Much? The...

As a bit of a follow on from my recent post about marketing (and my earlier Shakodo blog post) I've been looking at some of the ways for us to differentiate our business from all those other pro photographers out there. I've put together some thoughts at Photographers - how...

Hi guys,  Springtime is here, first quarter almost behind our backs. So how is it going in 2011? Do you see a better perspective, are we getting out of the crisis?? (one I choose not to join myself) As for marketing I have been doing an email blast to different agencies,...