Keith Cooper
Professional
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Posting7 Questions - So how does your photography business stand out?
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I've recently been looking more at different aspects of how our business appears to clients.
Key questions for differentiation. These questions need clear answers: – the more you have, the more distinctive you will be seen to be
The answers need to be directed towards clients and potential clients.
In particular I've been looking at some of our marketing materials and seeing whether they answers many clients' key question (even if they didn't put it this way)
What's In It For Me?
I'm curious to hear what strategies people use for differentiating their business from all those other Pro Photographers?
I've written up some more of my own thoughts on this at:
7 Questions - Is -your- photography business different from the rest?
Note that my own answers reflect the fact that I only choose to do commercial work ;-)