Photo Licensing Questions

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United States United StatesHelp with usage fees for client?

I'm an Agency Access  subscriber, and they suggested I speak to you.I did a shoot for a client that I've had a good relationship with. They do installations and exhibits.Their client (the installation I shot) liked the photos and would love to use them. They are a major communications corporation. They would like to be able to use them as they see fit, it would not be consumer oriented just trade, B2B, web, sales, marketing.5 Images.
After looking around the web and seeing numbers that are 5x what I shot the job for(I know, I have to raise my rates) for a single photo.
I'm a bit scared. I don't want to leave money on the table and at the same time I don't want to piss off the clients client and therefore loose my client.
Any help would be appreciated.

mdelrossi

mdelrossi

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1 Answer

Missus answered:
Answered October 20, 2011

I'm new, still.  And learning a lot with the help of many here, but one thing I can suggest here is that if this is a "major communications corporation" then they should also have heard of licensing.  Of course they'd like to use the images as they see fit, but I think it's completely necessary to get from them exactly how, if they know, and if they don't give them 'scenarios' and costs of each (quoting quantities, terms of use, how many images, etc.) from which they can choose.  They're in business, and I'm sure run it as professionally, and financially in their best interest as they can to get to the status they've attained thus far; and so are you.  Don't undercut yourself.  

Missus

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Thanks.
Knowing that I don't know enough, I enlisted the services of a professional. I'll keep you posted.
mdr

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October 20, 2011

mdelrossi

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Echoing what Missus just said, remember that the communications company has likely dealt with this before, especially if they've been around for awhile. It took me awhile to get over the fear of "big numbers", and I'd be lying if I didn't take a hard gulp every time I sent an estimate that was well into the four digits. The thing that I always try to keep in mind is that you are charging THE COMPANY. You aren't charging a single individual. I also think that it's helpful to think of this in terms of scale. At that same trade show they likely paid upwards of $1000 just to ship all of their materials to the show. They paid thousands of dollars to have a booth at that show. (Depending on the size of the show and the size of the booth this could reach $10K.) They likely flew several employees there and are putting them up in a hotel for several nights. Those employees are eating, They're expensing taxis. They're taking out potential clients. Basically what I'm saying is that in the grand scheme of things your licensing fee for the secondary use is peanuts to them.  

Put out your figure at a price that's 20% higher than what you'd settle for. Wait for them to talk you down. (This is business, they'd be doing their company a disservice if they didn't.) If they will agree to a number that you're happy with it than that's great. If not than be very polite and let them know that you will be archiving the image if they change their minds in the future.

Good luck,
matt

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October 20, 2011

mrphoto

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Good advice, mrphoto.  I learn here from the answers and comments as well as from the questions themselves, even when I'm not the 'asker'.    

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October 21, 2011

Missus

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