United StatesLicensing an image as a logo.?
I have a commercial customer
who is wanting to license an image for their company logo. I have not
been able to find any information out there on licensing for a logo. Can
anyone share their experience on pricing for this license? I am
thinking this would be in the $30,000 - $50,000 range, but not sure and
don't want to lose the sale because I am too high, but don't want to
lose money because I am too low. I have licensed images for other usages but cannot find any information on logo licensing. I have been told this is unique but no answers.
Incidentally, who is your attorney? I live in California and I would like to find an attorney who lives here and specializes in intellectual property, specifically photographers.
Good luck, I hope you get some money out of them, however much that may be.
Rights for use of imagery in logos are usually sold or transferred outright to the company as they may want to use the image in a multitude of situations potentially for many years. This of course would affect the pricing of the image but the size of the company would also be a predominant factor in how much to charge.