BrazilHow much should I charge for re-use of textbook picture?
I am contacted by a textbook publisher in Canada. For reasons of privacy I will omit some details. The publisher wants to re-use an image initially licensed by a photo agency no longer in activity.
Country: Canada, language English, print (less than 10,000), other: CD/DVD, online (a little above 1.000). Size and duration not provided (I am requesting them).
Generally speaking 25 to 50% of the original fee. It is worthwhile though to have a look at the original license which may stipulate that the original fee was for one edition only. If that is the case you may renegotiate for a substantially newer edition. Also look at your licensing arrangement with the stock agency. It may be that they were acting as your agent in which case you are probably bound by their agreement. If not then you are probably safe to renegotiate this as a new license. In which case I would stick with the previous fee. You will at the very least not be sharing this with the stock agency.