Czech RepublicWhat to charge for usage of architectural photography in a nationwide advertising campaign?
Your BUR (Base Usage Rate) is the amount you would normally charge for producing and then providing them with these images for them to use in 2 media for 1 year, in 1 country (or 1 media for 2 years, in 1 country).
So once you have worked out what your basic costs would be for standard use i.e. your BUR, then using the AOP's guidelines:-
If the Media use is: Brochures, Leaflets, Newspaper ads, Magazine ads and Worldwide web use only - then you should consider adding 200% to your BUR for this additional amount of use.
And if the Period of use is: 2 years - rather than just one year in the above media - then consider adding 100% to the above amount.
And as the Territory of use is: Czech Republic + Internet only, then there would be 0% to add as a result.
So... the total would be the Licence fee based on the above information - and/or you estimated budget here, to meet their requirements.
What that figure is, will therefore depend on your BUR.
Hi!
One of the largest property developers in the country wants to use 3 large format architectural images in an advertising campaign selling apartments and office space in a new building complex in the capital, these photographs will be used on their own corporate website, on a special standalone website selling apartments and office space in the building, in a brochure, leaflets and in advertisements in major newspapers and magazines nationwide. What should be the license fee for each one "hero"-image for the period of 2 years?
Thanks a lot in advance.