IndonesiaPhoto Licensing fee for Surf wear company?
A large surf wear company in South Africa wishes to buy a license for one of my images. The license would cover advertising in magazines and printed poster runs. They've straight up told me their budget for this is the equivalent of $500. US. After consulting with some colleagues from South Africa I concluded the usual rate they charge is $800. US.
Feedback and thoughts welcome.
Surf wear companies are notoriously cheap because so many photographers simply trade for equipment and clothing. That said if you check any of the magazines that they will advertise in, you will see that a full page ad running just once in the magazine costs thousands and thousands of dollars. $500 is simply ludicrous. Depending on the length of time for the license and and how many posters and any other uses the base price for this is at least $2500 if not more.