United StatesLicensing Agreement For a Non-Profit Website Use?
I was recently contacted by a local non-profit organization which receives its funding from business, state and federal grants. And from what I can gather, this organization is fairly well funded. The executive director wants to make a major upgrade in the imagery for their website and other media to reach out to a larger audience and to help give the organization a much more professional look. He expressed interest in licensing some of my existing portfolio images as soon as possible for that purpose, while starting discussions on producting new images to their specifications. The current request is to use three of my existing images on the website for a period of a year. After a great deal of thought and trying to take into consderation that it is still a fairly small market, I came up with $340 per image for a year's use and e-mailed that information. The director e-mailed back and balked at the amount, stating that it was too high and we need to negotiate further.
It was then that I remembered that I recently paid my local newspaper $180 to display my business card 6 times a month for a period of 3 months. That's a total of 18 times my little black and white business card will display over those 3 months. If you step that rate up to a full year, my card will display for a total of 72 times in the newspaper for $720. In comparison, I'm offering a full color image that can be displayed at whatever size they want on a website every day for a year at $340. With that in mind, the organization can have three of my images for not a lot more than a single business card sized ad would cost in the local newspaper. At this point, I'm thinking the director of the organization doesn't have much ammunition to negotiate with. Any thoughts on this?
As the executive director balks why don't you inquire as to whether or not they are paid at market rates or not. I will bet my bottom dollar that the staff is all compensated and that the executive director has great benefits plus a very good salary. You don't need to lower your price and you should point out that you don't have the luxury of healthcare, retirement, vacations or even a weekly paycheck. Your prices reflect the reality of being a freelancer and they are extremely fair.