United StatesMedical rate for assignment?
i shot a 2 day shoot for a MAJOR medical device company that everyone know. It's for a calibrated medical scale and licensing was for that purpose only (to be used in clinics as a medical scale). It was a technically challenging shoot and difficult to do well. I shot about 50 patients and 15 of the images were eventually licensed.
I used an assistant for both days, travel time was within 15 min drive. Post processing, digital capture fee ect.
What would you price this job? I priced it at about $17k for creative fee, expenses and two year license.
Well, they've already proven that it has value to them since they paid the 17K and subsequent 5k.
If you're standing between them and the patent than I think that you have the advantage. I can't quite picture what the issue is but if they think that they have to buy it than let them. The other side of this is that the technology will probably be somewhat obsolete in 5 years so reuse, on your part, might be limited. Also, I'm assuming that you had the patients sign releases. Just to be completely sure that you're covered I would check the laws in your state on any reuse, especially having to do with medical privacy laws. Not sure that there's anything there, I just always try to put myself in the client's shoes to figure out how I would negotiate if I were them.
I'd start with $100K. Even if they balk they have no choice but to play ball. So maybe they talk you down– it's still all in the black. Let them prove to their bean counters that they at least tried.
Sell the images, and then take a nice vacation.
The only downside is that they will likely decide that in the future all medical device photos will be a work-for-hire.
The answer to what a fair price would be all depends on what the usage was. If the fee was 17K and they used them on the web and in a brochure you are in the ballpark. if the usage was multiyear and multinational and included advertising in major magazines, television and or billboards then you were way off. One of the most fair ways to price the usage would be based on a percentage of the overall media buy which could have been hugh.